Digital media continues to grow and Google reported that 2015 marks the season that web searches done on cellular devices have surpassed desktop searches in 10 countries!
Mobile has grown so rapidly that it’s the leading digital platform for media consumption. 62% of total digital media activity originates from tablets and smartphones combined, 54% of the activity is from apps alone, in accordance with Comscore.
At the time of April 21, 2015, Bing is now indexing mobile apps, allowing these phones rank browsing engine results. Browse the SearchEngineLand article about app optimization. Simply what does all this mean to suit your needs and your business? You’ll need a mobile app!
Exactly what are the good things about owning an app for the business?
As mobile marketing continues to grow, a lot more businesses are hopping for the mobile app bandwagon to get in touch with "on-the-go" consumers, drive more traffic, generate repeat business, increase sales through better product promotion, and most importantly, be for sale to their customers, on his or her mobile phones, 24?7.
Having an app on your business takes marketing efforts into a completely level. Apps are not only for huge companies like Amazon, eBay and Wal-mart anymore. Medium and small businesses are now upping their marketing strategies and expanding their customer reach with mobile phone applications.
Technology advances has provided us the whole world at our fingertips! Cell phones have rendered pay phones and most landlines obsolete since we may take these with us wherever we go. That offers businesses a huge marketing advantage. Let’s look at the benefits a mobile app offers your organization plus your customers:
1. Reinforces your brand
2. Increases your visibility and accessibility on mobile phones
3. Builds relationships and loyalty along with your customers
4. Generates repeat business with app tools like coupons and loyalty cards
5. Enhances social networking strategies
6. Connects you with "on-the-go" consumers
7. Increases sales with push notifications
8. Your products/services are easily open to your visitors 24?7
9. One touch usage of your contact info
10. Provide directions to your location anywhere your visitors are
11. Fast appointment setting for your customers
12. An application is more easy to get at and loads quicker than a web site
13. Increase customer engagement and provide value
14. Customers have quick access in your social networking posts
15. Stand out from your competitors
Why a Mobile App is preferable to an internet site
Net profit: An application loads and operates faster! It’ll only take a second to launch whereas an internet site may take significantly longer, particularly if the mobile user has bad reception. Mobile optimized websites serve an important business purpose, nonetheless they tend not to switch the need for apps. Let’s look at a side-by-side comparison:
• Mobile apps present you with almost instantaneous access for the content you will need, websites don’t
• Mobile phone applications appear in the app stores, websites don’t
• Mobile phone applications can keep your small business in direct contact with your clients through push notifications, websites don’t
• Mobile apps are always visible around the home screen of your respective mobile device, websites are certainly not always visible
Would you start to see the souped up that mobile marketing apps are offering? With features like push notifications, you’ll be able to instantly reach your web visitors with significantly less time and effort than snail mailing sales ads, not to mention, even less advertising costs. However the biggest benefit a mobile app is offering your business is return on investment.
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